When a friend advocates a Brand…
I’m always very interested when a friend starts spontaneously talking about a brand he/she has come across and what…
I’m always very interested when a friend starts spontaneously talking about a brand he/she has come across and what…
It’s part of almost every strategy job I do these days, looking at the company Tone Of Voice. What a…
Seoul City Museum of Art – identity renewal [Link] If your new visual identity/brand expression is not moving in 2016…
1: The 100 Year Company – As we move faster and faster towards a ‘use it once and then chuck…
Where did 2015 go? Why did those targets and goals you set not quite happen? Why did the plan you…
Ever get the feeling most Branding and Marketing experts are just making stuff up? It does feel like most of…