Australia’s reputation took a significant hit with its main trading partners after the Black Summer fires, an Austrade survey reveals….
I’m a Branding Consultant living and working in Melbourne, Australia. Over the last 25+ years I’ve had the pleasure of working with some of the world’s biggest Brands as well as helping hundreds of startups get off the ground and find their voice. I work with marketing professionals and company leaders, empowering them to take control of their own brands and uncover their key brand narratives. I help them to better understand their essence and what role they can play in the world, given their own unique set of circumstances. We work together strategically in brainstorming sessions, uncovering the brand’s purpose and finding ways to bring it to life through a 360 degree communications approach. I either help hands on, develop the ideas for clients or work with specialist external agencies, briefing them and project managing the whole process. At the end of a project I create a Brand Bible which covers everything from the company culture, employee branding, customer profiles, brand essence, key narratives, logo guidelines and more. I catch up with clients on a regular basis to see how their Brands are evolving and continually explore ideas for improvements. My FEES
Lee Whitfield – Branding Consultant [Melbourne]