Melbourne Branding Consultant

Strategy - Creative - Implementation

Lee Whitfield is Melbourne Branding Consultant


I’m a Branding Consultant living and working in Melbourne, Australia. Over the last 20 years I’ve had the pleasure of working with some of the worlds biggest Brands as well as helping hundreds of startups get off the ground and find their voice. I work with, marketing professionals and company leaders, empowering them to take control of their own brands and uncover their key brand narratives. I help them to better understand their essence and what role they can play in the world, given their own unique set of circumstances. We work together strategically in brainstorming sessions, uncovering the brand purpose and finding ways to bring it to life through a 360 degree communications approach. I either hands on help develop the ideas for clients or work with specialist external agencies, briefing them and project managing the whole process. At the end of a project I create a Brand Bible which covers everything from the company culture, employee branding, customer profiles, brand essence, key narratives, logo guidelines and more. I catch up with clients on a regular basis to see how their Brands are evolving and continually explore ideas for improvements. My FEES

Lee Whitfield – Branding Consultant [Melbourne]

How I build your brand


Why Hire a Branding Consultant?

No matter how big or small your company is, its biggest asset is its brand. A good brand can mean the difference between profit and loss, advocacy or disinterest, success or failure. Yet few companies have a dedicated Head Of Brand, someone who is there checking in on the big ideas, the key narratives and how they are being executed. I help clients with either small parts of a project, the whole project end to end or as an ongoing advisor for all things Brand related.

In many cases I operate as the inside guy. The in-house Branding Consultant that assists clients in making better branding decisions. Having a brand consultant on-boards helps companies get the best out of creative agencies and other suppliers and helps them make better creative and design decisions. Someone who is checking communications and business strategies are joined up, are resonating with consumers and aligned with the brand purpose.

“Having a branding professional in the inside WILL lead to better brand decisions”

Further Reading


If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story. Simon Mainwaring


I’m currently running: How to build an Authentic Brand led Company

Contact me for more information

From the Blog

Happy Clients


A few of the Brands I have helped over the years working all over the world, working in different agencies or as a consultant. While these are just a few of the more well known companies, it’s the smaller ones I am most proud of. The ones I have helped from the startup stages through to them becoming industry leaders. I’ve helped hundreds of these SMEs over the years, find their voice and articulate it across all media.

Melbourne Branding Consultant - Lee Whitfield