Build brands for employees not just customers
Too often I am asked to build brands with the sole aim of appealing to customers. While this is of…
Too often I am asked to build brands with the sole aim of appealing to customers. While this is of…
Over the last few years the concept of the Restorative (Regenerative) Economy has been gaining momentum. Just being “sustainable” is…
From design to nomenclature, Tesla and Space X look a lot like the same brand and this is clearly winning…
What Emotion are you selling? Over the last 25 years I’ve helped 100’s of startups get off the ground, and…
Last year Construction Advisor approached me looking for help building their brand. They had many of the key elements already…
Using Empathy Maps – Why I use them in my work, what are the good forand a few ideas for…