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  • February 2, 2021
  • Posted: Brand, Brand Strategy, Branding, Purpose

Regenerative is the NEW Sustainable – for Brands

Over the last few years the concept of the Restorative (Regenerative) Economy has been gaining momentum. Just being “sustainable” is…

  • July 17, 2020
  • Posted: Brand, Brand Strategy, Branding

Space X and Tesla look a lot like the same Brand and that is really working out well for both.

From design to nomenclature, Tesla and Space X look a lot like the same brand and this is clearly winning…

  • April 13, 2018
  • Posted: Brand, Brand Strategy, Branding, startup

branding for startups

What Emotion are you selling? Over the last 25 years I’ve helped 100’s of startups get off the ground, and…

  • April 12, 2018
  • Posted: Brand, Brand Strategy, Branding, Case Studies

Case Study – Construction Advisor

Last year Construction Advisor approached me looking for help building their brand. They had many of the key elements already…

  • November 25, 2017
  • Posted: Brand, Brand Strategy, Branding

What’s so great about Empathy Maps?

Using Empathy Maps – Why I use them in my work, what are the good forand a few ideas for…

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