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  • July 8, 2026
  • Posted: Brand, Branding, Melbourne, startup
Live Event featuring Making it in Melbourne podcast guests

Making it in Melbourne podcast

A while ago I planned to interview a bunch of companies in Melbourne about the challenges and opportunities of starting…

  • June 16, 2026
  • Posted: Brand, Environment, Melbourne, startup, Uncategorised
PHNXX Solar being rolled out on an empty plot of land

PHNXX: Melbourne’s Portable Solar Power company

It’s always nice to see a Melbourne clean-tech startup making (solar) waves. I first heard about PHNXX (pronounced Phoenix) earlier…

  • January 2, 2026
  • Posted: Brand, Branding
Looking through a pair of glasses and seeing advertising in a city ad blocked.

The greatest trick advertising pulled was convincing people it doesn’t work

The idea that we can simply ignore advertising through “free will” is an amazingly powerful and pervasive myth. It needs…

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