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  • January 2, 2026
  • Posted: Brand, Branding
Looking through a pair of glasses and seeing advertising in a city ad blocked.

The greatest trick advertising pulled was convincing people it doesn’t work

The idea that we can simply ignore advertising through “free will” is an amazingly powerful and pervasive myth. It needs…

  • December 6, 2025
  • Posted: Brand, Branding, Circular Economy, Environment
The Shitthropocene poster, showing the evolution of man devolving into a pile of trash.

Hello Fediverse

If everything works out according to plan, when I hit publish on this post it will show up in the…

  • January 29, 2025
  • Posted: Uncategorised
John Mastodon - CEO of the Social Web

What is The Social Web and why does it matter?

Imagine you only needed one account to like, comment and see content on, Facebook, Instagram, Reddit, TikTok, Youtube, Discord, as…

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