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  • September 15, 2017
  • Posted: Brand, Branding

Should your Brand get behind Marriage Equality?

Over the years I’ve spent a lot of time working on brand ‘Values’ but in my experience they are mostly worthless…

  • April 19, 2017
  • Posted: Brand, Branding

Slide from recent Branding presentation

Talking today about how traditional Advertising just isn’t cutting it anymore, we are suffering from advertising fatigue, from too many empty…

  • May 25, 2015
  • Posted: Branding

Facebook’s Little Red Book

  As the company of Facebook grew, we faced a lot of challenges. One of them was explaining our company’s…

  • May 25, 2015
  • Posted: Branding, Typography

New York City Transit Authority Graphics Standards Manual

Designed by Unimark International – New York 1970 This site is dedicated to serve as an archival record of a…

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