Proportion Foods

Proportion Foods came to me for help with their Brand Positioning. The logo was developed by local agency B-Brand and my role was to help the Directors through the Branding process. I developed a creative brief out of all the insights and information from their marketing team, for the creative agency to work from. I helped expand the identity B-Brand provided into a full graphic language as well as creating a Brand Bible for the client, containing all the key Brand Narratives for the new Positioning.
I also got hands on with the web site UI too as well as helping out on all the content including Art Directing [Lliam Murphy] the photo shoots.