This was a big one. I lead both Brand Strategy and was Creative Director for 3 years for the Manchester Science festival. I inherited the logo but was given free reign with all the other visual communication. I developed the brand architecture and the key festival themes ensuring both consistency and extendibility, with a wide variety of festival events. The scope of work included printed material, developing the Web Site UI, numerous Environmental applications and advertising material. I worked with festival marketing directors on the communication strategy to provide a 360 degree approach where the best of print, digital and environmental communication all worked seamlessly together for the best visual effect and user experience.