New Electric Partners

It’s always a pleasure to help out a visionary company working on solving those big global problems. In this case, supply chain diversity in the mining industry.

For New Electric Partners I drilled down into the emotional benefits of the brand, as well as the functional benefits. From these initial discussions this new brand identity was created.

The colours chosen were an important part of the story, conveying the “mining to manufacturing” message. The design needed to be memorable without being flamboyant. I also created the triangle graphic to tie it all together and create a nice cohesive visual language for the brand.

You can connect with New Electric Partners here:

This project was done in Partnership with Studioinc