I worked with REA as well as Australia’s big Banks on a number of Conference Apps. They had traditionally used printed guide books but were open to change and doing things differently. Together we worked through the whole conference and travel experience from a delegates perspective and created a mobile experience that would act as a hub for the whole trip. The Apps became a way to communicate with delegates, for them to connect with each other, share images and lots of other helpful information. It was the proverbial “game changer” for them and became an integral part of all their subsequent events. We templated the design for cost effective implementation while continually adding new feature to improve functionality and user experience.