Strategy

Melbourne Branding Consultant

My Strategic Approach

I’ve developed my own unique approach to Brand Strategy that is as effective as it is simple. I like to think it’s the most bull sh*t free, empowering and flexible approach you will find.

I have a clear and proven process I follow [The Design Thinking Process] as well as hundreds of tools to help me dissect a Brand, the market, consumers and trends, all of which I can draw on if and when needed.

Some of the startups I work with may require a much more Agile approach. It’s more about how to quickly bring a new product to the market in an iterative way which will allow for ongoing development.

Much of my work is about uncovering narratives and bringing them to life, visually and verbally. This usually means articulating a central Brand purpose as well as lots of minor Brand stories. I develop both the visual & verbal aspects of the narratives across a broad range of media, from packaging to digital, environmental and experiential. 

My strategy work includes a 360 degree approach. This is simply working out how and where best to communicate all the narratives in such a way that they work together for maximum efficiency and effectiveness. 

How I build your brand

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Elon Musk

 Further Reading

Melbourne Branding Consultant - Lee Whitfield