Could a new brand design have saved Toys R Us?

Posted by Lee Whitfield on Aug 16, 2018 in Brand, Branding, Graphic Design

Design studio Lippincott was commissioned to create a new visual identity for the toy store chain, which was fully completed – just before the company filed for bankruptcy earlier this year. We look at how the brand, which never came to be, was created.

https://www.designweek.co.uk/issues/13-19-august-2018/could-a-new-brand-design-have-saved-toys-r-us/

Melbourne Branding Consultant - Lee Whitfield